Project Description

This e-commerce site sells an extremely high-end product in a niche that is dominated by a business model that artificially inflates prices and then offers steep discounts. They needed a design that would help them quickly differentiate their product while providing the “white-glove” touch that customers shopping for their type of product would demand.

The site redesign focused on adding testimonials and the company’s press that they had received (TV interviews) near the top of the page to help establish trust.

Then, the benefits and differentiation of their unique selling proposition were made clear.

Forge Web Design helped reimagine the brand image online and help integrate many advanced eCommerce features to drive sales.